Now that the ball is really rolling, you may need or want some graphics to really make the content on your website pop and and really attract clients. It has been proven time and time again that visuals increase profits and revenue. Some clients need some visual enticement to help them make a purchase. There are many free and paid options available, but understanding a little about graphics, the file types, their sizes and color modes is always helpful. You don't have to be a graphic master but understanding the basics about web images will be very helpful in the long run when growing your business, as well will end up saving you time and money.
Files sizes are something very important to keep in mind as you always want the sharpest image with the smallest file size for quick loading times on your site or ad campaign, so few people will wait for an image to load on a page.
Free Graphic Design Software:
(Create your own logo!)
Affordable Logo/Graphics Solutions:
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Affordable Royalty Free Images:
One of the graphics or visuals that will be most important to your success is your logo, you will want to have an image that identifies you and that your customers will associate only you with, essentially it's giving you your own brand. Having a logo helps give potential clients confidence in what you are selling or the service you're providing because it gives you a professional polished look.
You can create your own logo if you're confident and know what you, there is free software to create the look you want. Or you can hire a freelancer or buy a ready made logo that is unique.
DPI (dots per inch):
With web graphics an images' DPI is quite important, you want to ensure that you have a dpi (dots per inch) of 72dpi which is standard for screen/web and keeps the file size small and quick to load when on your webpage, on a computer and mobile device. You may have heard of 300dpi this is for print and really increases the file size and load time to view the image online (long loading and heavy images can cause people to avoid your website and miss out on your product/service).
Color mode is the color setting of your image, it can come in RGB, CMYK, INDEXED, and Greyscale.
- CMYK (cyan,, magenta, yellow, black) is more for print jobs
- RGB(red,green,blue) is most commonly used for web images, it's a name is made up of "#" and a series of letters or numbers, you can see a useful example of a RGB color picker here.
- Indexed used to describe reduced color mapping of 8-bit or less(simple colors) useful in reducing file size.
- Greyscale is used for black and white images and if you don't need color this color mode is great because it reduces file size.
Recommended Image File Formats for Web:
- JPEG or JPG is short for Joint Photographic Experts Group:
This format seems to be the most universal, it's very "lossy" (means it has lost most of the original graphical data and file size is lighter).
- GIF: (Graphics Interchange Format)
Small file size with few colors, supports transparency and can do simple animations - Animate GIF.
- PNG (Portable Network Graphics):
2 types of PNG png-8 (better on light-white backgrounds) & png-24 Both allow for transparent backgrounds but png-24 is better quality and has a slightly larger size.
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